INNU. LET'S TALK ↗
GROWTH
MARKETING STRATEGIST GROWTH SYSTEMS POSITIONING ACQUISITION

I TURN
MARKETING
INTO A GROWTH
SYSTEM.

Strategy, positioning, content and acquisition designed to turn fragmented attention into predictable, compounding business growth.

SYS.2026 // EDITION
STRATEGY
OVER HYPE.

[ REPLACEABLE PORTRAIT / MEDIA CONTAINER ]

3.2×
Average ROAS
6-Step
Growth Architecture
SCROLL TO DISCOVER
STRATEGY✦ POSITIONING✦ CONTENT ARCHITECTURE✦ ACQUISITION FUNNELS✦ CONVERSION RATE OPTIMIZATION✦ GROWTH SYSTEMS✦ DATA-BACKED DECISIONS✦
STRATEGY✦ POSITIONING✦ CONTENT ARCHITECTURE✦ ACQUISITION FUNNELS✦ CONVERSION RATE OPTIMIZATION✦ GROWTH SYSTEMS✦ DATA-BACKED DECISIONS✦
001 — CREDIBILITY

STRATEGY BACKED
BY EXECUTION.

0+
Completed Projects
Strategic & Full-Funnel
0%
Average Growth
Revenue & Pipeline Lift
0+
Campaigns Led
Omnichannel & Paid
0
Global Markets
B2B SaaS, FinTech, D2C
TRUSTED BY FORWARD-THINKING BRANDS
ACME CORP NEXUS TECH VERTEX LABS AURORA AI KINESIS
002 — THE PROBLEM DIAGNOSTIC INSIGHT

YOUR MARKETING
ISN'T BROKEN.
YOUR STRATEGY
MIGHT BE.

Many businesses create more content, launch more campaigns and spend more on acquisition — without generating proportional, sustainable revenue growth.

"Tactical execution without strategic positioning only amplifies confusion at higher budget burn rates."

— CORE STRATEGY OBSERVATION
01
Unclear Positioning
Blending into the noise with generic value props that buyers can't distinguish.
02
Weak Differentiation
Competing on features or price rather than owning an unmistakable category position.
03
Content Without Strategic Purpose
Publishing high volume that creates engagement metrics but fails to move pipelines.
04
Ads Running Without a Compelling Offer
Pouring ad budget into friction-heavy funnels and weak, generic conversions.
05
Traffic That Doesn't Convert
Leads dropping off between first click and purchase due to misaligned expectations.
06
No Compounding Growth System
Marketing operated as isolated campaigns rather than a cohesive, repeatable machine.
003 — THE SYSTEM

I BUILD THE SYSTEM
BEHIND THE MARKETING.

Six integrated strategic pillars engineered to turn chaotic marketing activities into predictable business growth.

01

POSITIONING

Define what the brand should own, who it should target and why customers should choose it over every competing alternative.

STRATEGIC BENEFIT

Creates an unmistakable market moat, eliminates price-based shopping, and anchors premium pricing.

VIEW PILLAR ↗
02

CUSTOMER & MARKET RESEARCH

Deep qualitative interviews, competitor intelligence and behavioral psychology to uncover verified buying motives.

STRATEGIC BENEFIT

Replaces guesswork with market reality, cutting wasted campaign spend by targeting verified pain points.

VIEW PILLAR ↗
03

CONTENT STRATEGY

Turn positioning into an editorial architecture that systematically attracts, educates and converts target buyers.

STRATEGIC BENEFIT

Builds long-term organic authority and shortens the buyer's sales cycle before first contact.

VIEW PILLAR ↗
04

ACQUISITION

Multi-channel paid and organic acquisition funnels engineered around specific buyer awareness stages.

STRATEGIC BENEFIT

Drives lower blended CAC, predictable lead flow, and scalable budget deployment.

VIEW PILLAR ↗
05

CONVERSION (CRO & FUNNELS)

Reconstruct landing pages, value propositions, pricing pages and checkout funnels for maximum velocity.

STRATEGIC BENEFIT

Extracts dramatically more value from existing traffic without requiring more ad spend.

VIEW PILLAR ↗
06

ANALYTICS & OPTIMIZATION

Set up telemetry that tracks unit economics, pinpoint pipeline leaks, and establish disciplined experiment loops.

STRATEGIC BENEFIT

Turns growth into an institutional discipline with compounding returns every quarter.

VIEW PILLAR ↗
004 — THE FRAMEWORK

FROM PROBLEM
TO GROWTH.

Four disciplined, sequential phases designed to move businesses from strategic ambiguity to revenue momentum.

01

DIAGNOSE

Audit current marketing assets, unit economics, audience behavior and conversion funnels to isolate the exact bottlenecks stalling growth.

02

STRATEGIZE

Build the positioning framework, messaging hierarchy, acquisition channel architecture, and financial growth model.

03

EXECUTE

Deploy landing pages, launch multi-channel campaigns, activate editorial content engines and launch customer acquisition funnels.

04

OPTIMIZE

Measure high-signal metrics, eliminate underperforming tactics, double down on validated winners, and compound growth quarter over quarter.

005 — SELECTED WORK

SELECTED
WORK.

The problem. The strategy.
The execution. The result.

Featured strategic engagements across B2B & D2C

6 STRATEGIC CASE STUDIES (SWIPE OR CLICK ARROWS)
CASE 01 // B2B SAAS SCALED 2.8X
POSITIONING
+ ACQUISITION
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
Enterprise Cloud Infrastructure

Brand Growth System

Challenge: High churn and rising customer acquisition costs due to undifferentiated positioning against venture-backed competitors.
Strategy: Rebuilt category narrative around zero-latency compliance and structured an account-based demand engine.

+42%
Qualified Leads
−28%
Blended CAC
Positioning Paid Search ABM
CASE 02 // D2C SCALING $1.2M RUN RATE
PAID MEDIA
+ CREATIVE
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
Premium Consumer Health Brand

Performance Campaign Architecture

Challenge: Ad creative fatigue and low return on ad spend on Meta and Google networks.
Strategy: Restructured the creative testing protocol around educational angles and engineered a high-velocity landing page.

3.2×
Average ROAS
+63%
Landing Page CVR
Paid Social CRO Creative Testing
CASE 03 // FINTECH SERIES A BACKED
CATEGORY
CREATION
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
Autonomous Treasury Platform

Category Leadership Positioning

Challenge: Misidentified as traditional accounting software, capping deal sizes under $10k ACV.
Strategy: Repositioned the company into the 'Automated Capital Intelligence' category, unlocking enterprise tiers.

3.8×
Average ACV Lift
+110%
Pipeline Velocity
Category Design Messaging GTM
CASE 04 // ENTERPRISE B2B ORGANIC DOMINANCE
EDITORIAL
ENGINE
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
Supply Chain Intelligence

Editorial Thought Leadership Engine

Challenge: Zero inbound organic pipeline and 100% dependency on expensive executive outbound.
Strategy: Built an authoritative quarterly benchmark report and multi-platform distribution engine.

+185%
Organic Inbound
4,200+
C-Suite Downloads
Content Architecture Research Distribution
CASE 05 // CRO OPTIMIZATION +$450K REVENUE
FUNNEL
REBUILD
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
Subscription E-commerce

End-to-End Funnel Architecture

Challenge: 74% drop-off at pricing and checkout steps with declining retention.
Strategy: Redesigned offer tiers, introduced friction-free onboarding, and deployed tailored cart recovery.

+54%
Checkout Completion
+38%
Customer LTV
Funnels Pricing Strategy Retention
CASE 06 // GTM LAUNCH #1 PRODUCT OF THE DAY
GO-TO-MARKET
SYSTEM
[ REPLACEABLE PROJECT COVER IMAGE ] ↗
AI Workflow Software

Global Go-To-Market Launch

Challenge: Breaking out in an intensely crowded AI application sector with limited founding brand equity.
Strategy: Engineered a 45-day waitlist viral loop, PR embargo campaign and product-led growth trial flow.

18,500+
Waitlist Signups
$84K
Day-1 ARR
GTM Strategy Viral Loops Product Launch
006 — RESULTS MEASURABLE OUTCOMES

THE WORK SHOULD
MOVE THE
NUMBERS.

+42%
Qualified Leads
[ EDITABLE METRIC PLACEHOLDER ]
−28%
Acquisition Cost
[ EDITABLE METRIC PLACEHOLDER ]
+63%
Conversion Rate
[ EDITABLE METRIC PLACEHOLDER ]
3.2×
Blended ROAS
[ EDITABLE METRIC PLACEHOLDER ]

NOTE: Values shown above are representative strategic benchmarks. Real metrics can be easily inserted.

007 — ABOUT PHILOSOPHY & APPROACH
PORTFOLIO // PROFILE
INNU.

[ REPLACEABLE PERSONAL PORTRAIT ]

Marketing & Growth Strategist AVAILABLE FOR H2

WHO'S BEHIND
THE STRATEGY?

I'm Innu — a marketing strategist focused on the intersection of strategy, psychology and execution.

Most agencies jump straight into tactical outputs: publishing social content, buying ad traffic, or redesigning websites without ever answering the foundational question: Why should target buyers care?

I partner with leadership teams to solve the root problem: engineering category positioning, aligning buyer psychology with high-converting funnels, and installing a measurable growth engine that delivers predictable pipeline.

SPECIALIZATION
B2B SaaS & D2C Growth
CORE DOMAINS
Positioning, Paid & CRO
METHODOLOGY
Systems-Level Architecture
ENGAGEMENT MODEL
Advisory & Full Execution
START A CONVERSATION ↗
008 — ENDORSEMENTS

WHAT PEOPLE SAY.

009 — INQUIRIES

FREQUENTLY ASKED
QUESTIONS.

Honest answers about engagement criteria, deliverables, timelines and strategic outcomes.

I work predominantly with ambitious B2B SaaS companies, scaling FinTech platforms, and high-growth D2C brands. Typical clients have verified product-market fit and revenue traction, but have reached an inflection point where previous acquisition tactics have hit a ceiling.

Strategy without execution is useless. While every engagement begins with rigorous diagnostic and positioning architecture, I also directly oversee and execute key campaign phases, including funnel redesigns, creative direction, paid media architecture and analytics deployment.

Yes, conditionally. For seed and pre-Series A startups, I offer specialized Positioning & GTM Sprints to ensure the company launches with an unmistakable market position before deploying their capital into paid acquisition.

We begin with an introductory discovery consultation to evaluate mutual fit. Once engaged, we progress through four phases: Diagnose (weeks 1–2), Strategize (weeks 3–4), Execute (weeks 5–8), and Optimize (ongoing). You work directly with me—never handed off to junior coordinators.

A standalone Positioning Sprint is completed in 3 to 4 weeks. Full Growth Architecture engagements (including channel setup, funnel rebuild and campaign launch) span 8 to 12 weeks, with option to transition into quarterly growth advisory.

It is a focused, 45-minute working session. We unpack your current unit economics, examine what is stalling pipeline expansion, and define the single highest-leverage growth constraint in your business today. There is zero sales pressure.

Engagements are structured as flat-fee project deliverables or fixed quarterly advisory retainers. I do not charge billable hours or percentage-of-ad-spend markups, ensuring our incentives remain 100% aligned with capital efficiency and bottom-line revenue.

SYSTEMS
010 — CONVERSATION

YOUR MARKETING
DOESN'T NEED
MORE NOISE.
IT NEEDS A
BETTER STRATEGY.

Let's identify what's holding your growth back and architect a clearer, more predictable path forward.